80 Excellent Competitive Analysis Research Topics

In recent times, with the development of technology, new businesses are emerging all over the world. Simultaneously, business competitors are also emerging at a rapid rate in all fields. Hence, to stand unique in the industry, every company involved in a business must have a unique selling point. But, introducing fresh ideas in a business is not as easy as it sounds. In order to make that possible, every business organization must have control over their rival’s business performance and do a competitive analysis of the market. Since competitive analysis is an essential concept that plays a vital role in the growth of a business, to help marketing students in improving their knowledge of this concept, many professors often ask students to work on competitive analysis research topics.

If you are a marketing student who needs a unique research topic related to competitive analysis, then this blog is for you. Here, for your convenience, we have recommended 50+ interesting research ideas on competitive analysis. In addition to that, we have also explained what competitive analysis is and the effective ways to perform it. Continue reading to know more details.

What is Competitive Analysis?

A competitive analysis is an essential part of your company’s business plan. You can conduct competitive analysis research on various topics to examine your competitors and compare their business strategies to those of your own. Competitive analysis includes finding out your competition and examining their strengths and weaknesses to that of your organization. The primary objective of your competitive analysis research is to help owners of business organizations verify the probable opportunities and barriers in the industry and monitor their competitors’ business, sales, and distribution management tactics.

If you are looking for some good competitive analysis research topics learning about the concept of a competitive analysis is not enough, you must also know the methods to perform it.

Know How to Perform Competitive Analysis

The steps for conducting a competitive analysis depend on how you want to perform the examination. Typically, you can conduct competitive analysis offline or through the company website.

To perform competitive analysis offline, take the following steps:

1. Determine your customers
2. Search your competitor’s company information
3. Record the products and services offered by your competitor’s company
4. Collect your competitor’s market information
5. Conduct SWOT analysis
6. Evaluate and find your competitive advantage

Now, you can also perform the competitive analysis through your competitor’s website and get details on their SEO strategies, marketing plan, and success values. To do the same, you must take the following steps:

1. Search for your competitors
2. Find out the position of your company in the industry it serves
3. Analyze your competitor’s official website
4. Evaluate your company’s website traffic and performance
5. Compare the keywords, effectiveness of SEO, and backlinks of your competitor.

Perks Of Conducting Competitive Analysis

If you know the steps to conduct a competitive analysis, you can easily understand how the benefits are achieved. Hence, it becomes easy to know how the business grows. Some common benefits of competitive analysis are discussed as follows:

1.      Analyzing Competitor’s Strengths

Determination of competitor’s business strengths and business strategies

2.      Identifying Rival’s Opportunities

Realizing the business opportunities where you have an advantage over your competitors.

3.      Exploring Market Gaps

Examining the gaps in the market that you can fill

4.      Setting High Standards

Creating benchmarks to be combative with other players in the market

5.      Developing Enhanced Products

Emphasize your product development by evaluating your competitor’s product development based on the features your customers value most.

6.      Uncovering Market Segments

Discovering areas in the market that your competitor failed to pay attention

7.      Identifying Rival’s Weakness

Realizing your competitor’s weakness based on your customer’s complaints and enhancing your product by capitalizing on it.

8.      Creating New Product Categories

Launching products on new categories that your consumers need but your competitor failed to recognize.

List of Competitive Analysis Research Topics

Are you in search of some exciting competitive analysis research topics that you can use to get high grades on your paper? Choose the one you require for the research paper from the ideas mentioned below:

Unique Competitive Analysis Research Topics On Sales

Here are handpicked ideas on competitive analysis research:

1. What is the outlook of your competitor‘s sales process?
2. Analyze the channels your competitor use to sell their products.
3. Examine if your competitors are expanding or scaling down their service.
4. How many outlets do your competitors have for selling their products?
5. Does your rival offer partner resell programs?
6. What are the yearly revenue statistics of your rival’s company?
7. How many sales do your rivals make each year?
8. Why do some customers prefer not to buy from your rival’s products or take their services?

Best Competitive Analysis Research Topics on Content

Find the finest ideas for competitive analysis research here:

1. How accurate is your rival’s content compared to yours?
2. Does your competitor’s content have errors in spelling or grammar?
3. How in-depth does your competitor’s content have?
4. What tone do your competitors follow?
5. What is the average readability score of your rival’s content?
6. Are your rival’s contents free for every viewer or do the readers need to subscribe for membership?
7. Who are the writers of your rival’s content?
8. Is there a noticeable byline or author bio attached to your competitor’s articles?

Fascinating Competitive Analysis Research Ideas on Marketing

Are you searching for some competitive analysis research ideas to write a paper on marketing? Consider these topics.

1. Do your rivals have a blog?
2. Are your competitors developing e-books or whitepapers?
3. Do your rivals have a podcast?
4. Have you observed your competitors post videos or conduct webinars?
5. Do your competitors issue press releases?
6. Analyze if your competitors use static visual content like infographics and cartoons.
7. What type of media kit do your competitors use?
8. Do your competitors publish buying guides and data sheets?
9. What is your idea about slide decks?
10. Do your competitors have a FAQs section?
11. Are there any quality articles on your competitor’s website?
12. Do your competitors have case studies published on their websites?
13. Do your competitors issue buying guides and data sheets?
14. What online and offline advertising campaigns do your competitors run?
15. Analyze the quantity of blog posts, white papers, and e-books published by your competitors.
16. Examine the regularity of your competitor’s content assets. How often do they put out new e-books or case studies? Do your competitors bring out anything new each week or once a fortnight?

Exclusive Competitive Analysis Research Questions on Business and Products

Searching for some exceptional ideas on business and products for your competitive analysis research? Get the best listed below:

1. Are your rivals a high-cost or low-cost supplier?
2. What is your competitor’s market share?
3. What are the features and requirements of your competitor’s ideal customers?
4. Do your competitors work on individual purchases or volume sets?
5. How do your competitors hand out their products or services?
6. Do your competitors use varied pricing strategies for online purchases?
7. How does your organization distinguish itself from its rivals?

Read more: Exclusive Climate Change Research Topics

Exemplary Competitive Analysis Research Topics On Social Media

Do you want to make your competitive analysis research stand out with matchless ideas on social media? Consider these topics:

1. Examine all the social media platforms on which your rivals have an account.
2. Check your competitor’s count of fans/supporters.
3. What kind of content do your competitors post?
4. What is your rivals’ content posting consistency?
5. How many users comment on your rival’s posts?
6. How many people share, and retweet your rival’s post?
7. Are your rivals more concerned with motivating people to go to landing pages?
8. Do your rivals post more illustration content to encourage reader engagement and brand awareness?
9. How much of your rival’s content is original?
10. Do your rivals share collected content from other websites?
11. What is the general tone of the content posted by your rivals?

Unfamiliar Competitive Analysis Research Ideas on SWOT

Do you want to build your competitive analysis research paper on SWOT? Take into account these topics below:

1. What are the primary strengths of your rivals?
2. What is the weakest point for your rival?
3. What are the areas in which your competitors excel over your brand?
4. In which areas does your brand excel over your competitor?
5. What do your competitors offer better than you’re your organization?
6. In what areas would you consider your competitor as a threat?
7. What market areas have your competitors identified that your organization could not?

Read more: Business Research Topics to Impress Your Professors

Striking Competitive Analysis Research Topics

You can use these 11 captivating competitive analysis research topics to build your assignment

1. Administrative structure in metropolitan areas: domination, antagonism, and the impacts.
2. Bertrand’s opposition beneath supple aptitude restrictions.
3. Competition, invention, and expansion through restricted enforcement:
4. Common data on the principles and laws of competition in Germany
5. Rivalry, Patent security, advanced banking financial stability, and struggle in a local market structure
6. Fiscal competition and skepticism In Europe
7. Approach toward foreign goods and the war of worldwide value
8. Rivalry and the changing economic landscape in Japan and the US
9. Rivalry among computer operating systems, airfield privatization, and worldwide competition.
10. Competition among banks, hazards, and asset allotment
11. Competition for forecast and study of the Santa Fe Time Series

Unique Competitive Analysis Research Questions for Assignments

If you are a marketing student, then for your assignment, you can very well work on any of these unique competitive analysis research topics.

1. Prepare Netflix Competitive Analysis.
2. Conduct a competitive analysis of the financial status of Sony in the industry.
3. Write a competitive analysis essay on a rapidly changing business.
4. Prepare Google’s Competitive Analysis.
5. Competitive Analysis of Dominos.
6. Prepare Samsung Competitive Analysis.
7. Competitive Analysis of Pepsi.
8. Write about the rivalry in the video game industry.
9. Analyze the competitive pricing strategy of Cadbury.
10. Analyze Walmart’s competitive strategies.
11. Prepare a Competitive Analysis report of Hyundai.
12. Discuss the competitive strategies of Nestle.
13. Conduct a competitive analysis of Apple.

Conclusion

From the list of outstanding competitive analysis research topics suggested in this blog, choose any topic of your choice and craft a brilliant research paper. However, if you still struggle to select an appropriate topic or have issues writing it, approach us immediately.